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Lara Joannides is the BBC’s Creative Diversity Lead for 50:50 and News. She oversees initiatives to support the corporation’s aspiration to fairly represent society across all of its content, including the multi-award-winning 50:50 The Equality Project. Prior to leading 50:50, Lara worked as a journalist for domestic and international News outlets across the BBC, with a particular focus on reaching underserved audiences.”

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